How did NESCAFÉ get it's start?
NESCAFÉ® can be traced all the way back to 1930, when the Brazilian government first approached NESTLÉ®. Our coffee guru, Max Morgenthaler, and his team set out immediately to find a way of producing a quality cup of coffee that could be made simply by adding water, yet would retain the coffee's natural flavor. After seven long years of research in our Swiss laboratories, they found the answer.
The new product was named NESCAFÉ — a combination of NESTLÉ and café. We first introduced NESCAFÉ in Switzerland on April 1, 1938. For the first half of the next decade, however, World War II hindered its expansion in Europe. NESCAFÉ was soon exported to France, Great Britain and the United States. Without realizing it, American soldiers played a key role in re-launching NESCAFÉ on the continent by virtue of the fact that it was included in their daily food rations. Its popularity grew rapidly through the rest of the decade. By the 1950's, coffee had become the beverage of choice for teenagers, who were flocking to coffee houses to hear the new rock 'n' roll music. Today, NESCAFÉ is the #1 brand of coffee in the world!