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| 1. |
Let's start with the basics. In a typical week, do you drink brewed coffee prepared at home? |
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| 2. |
Let's talk about how you feel about coffee in general. Tell us how much you agree or disagree with each of the following statements. |
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a. |
I like to experiment with different types of coffee flavors, coffee beans, or coffee roasts |
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b. |
I like to add different things (e.g., creamers, syrups, etc.) to my coffee to explore different tastes |
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c. |
I choose different types of coffee (e.g., bottled, ground, café, instant, etc.) depending on the situation |
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d. |
I love the taste of coffee |
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e. |
Coffee preparation is an enjoyable part of the coffee experience |
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f. |
My day isn't complete without a cup of coffee |
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| 3. |
Let's dig a little further. Please rate how much you agree or disagree with each of these statements. |
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a. |
Coffee cafés like Starbucks are not for me |
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b. |
When I drink coffee I'm usually with my friends/family |
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c. |
One of the main reasons I drink coffee is to relax |
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